The date of the actual release is essential information too. With Stripo, you can build and customize timers directly in our editor: drag the timer block in your product launch email template; upload the “Expired timer image” — it will be displayed to recipients instead of zeros once the product has been launched. If you go for this option, all you need to do is to include the date of the big day when something extraordinary will happen. Subject line: Introducing the seamless Train Tee. The CTA encouraged the user to visit their site to start using this great feature. Announcement/Pro Feature Upgrade Template [greeting] Hi Louise! One more thing that makes them unique — once the exact product launch date is set, they hurry to share it with prospects! Discovering customers’ needs is the best way of creating something valuable. This launch email example is a minimalist piece that includes fundamental information about the product, such as the name and the image of the shoes. Launch the Product — Send it on the day of the product launch. Easy to embed one with Stripo in your emails: insert the link to your video that you’ve previously uploaded to Youtube or Vimeo in a respective field; Stripo will add video’s alt text automatically; upload a custom thumbnail image to make it more meaningful. (A perfect software update email sample by Starbucks). I can’t omit the infographics in this email — it’s awesome. Also, you can effortlessly build one with us: Start with picking a basic empty template. We want you to be aware of these changes and ask that you read this letter add a copy over your banner image to make it compelling; you can also upload a picture of a CTA button drawn by your designer over your banner image. The testimonial given at the end of the email can provide the final push to decide to check it out. 25 best product launch email template examples, 2. Subject line: The first Scuderia Ferrari gaming headphones: don’t miss out! There are email template builders & designers that you can use for free. If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. The recipient can easily navigate to the website by clicking the menu. Great features offer opportunities to ask for an upgrade — either as part of your free-to-paid email series or a one-time announcement of a new feature or pricing plan change. This fun email template example for announcing the new features of Carbonmade has a cheerful design and simple layout. We host a consumer based website and we have clients that pay marketing fees to be on this website. Hi everyone. Hogarth’s work inspired the new product line. They encouraged the reader to pre-order it. Software updates can be downloadable files, hosted software update notices, or HotFixes. Even if just glimpsing at this email, prospects will still see that this watch is worth considering if not purchasing. Each announcement should begin by stating the objective and should include the most relevant points. You can also add a menu if necessary. At the bottom of the announcement, there is info on a Premium version which includes additional features. When will the upgrade be performed? “Pre-order” button helps — it means I won’t have to stay in line, I will receive my parcel on the release day, I will be really the first to try. Sample letter : Announce a price increase to your clients. On the other hand, personal uses include birth announcements or wedding announcements. Instead of boring pictures of clothes, Chubbies decided to create a story about friendship and having a great time. And who loves the product most? (Although I’m not sure what the function of the squirrel is. Now, let’s take a look at the examples below. If you have previously made a poll among your customers regarding the features and options they would like to see in your product, and you know the date you are going to implement them, you can make a subject line that is similar to the following one, “We heard you”, or mention in the subject line the questions you asked. The background color is eye-catching and helps the screenshot of the new feature to stand out. The free shipping and return is a fantastic offer since it reduces the fear of buying something they would regret. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. We decided to distinguish 1 the most useful and the most helpful feature in each and every email sample. Wedding Announcement Letter Wedding announcement letter is an informal letter. If an app announcement says that an update is “coming soon” or even “coming this week”, users will know to keep an eye out for it without waiting for a specific day. Greetings used two different CTAs: “Download Greetings for iPhone” and “Last Button for Holiday Cards.” It makes sense to experiment to find out which message triggers more clicks. However, they had also promoted this event via social media channels. Photos provided by Pexels.com and Pixabay.com, Carmine Gallo wrote an article for Forbes. Here you can mention a few unique features that your product possesses, or may just say that something huge is coming. Super Team Deluxe – Wait… What’s That Smell? Has it ever happened to you that someone started to tell you a story and then said you they would finish it later? Subject line: Staff Picks | Favorite Travel Pieces. Make A Roll-Out Plan. There is a traditional strategy you should stick to when starting an announcement campaign: explain what kind of product it is and list its unique features; explain why people would need it — what makes this product useful for your recipients; But at the beginning of the post, we said we’d survey the Apple newsletters’ examples, and we did. Update Available. 2. New software version release announcement January 28, 2011 . Sphere leveraged the power of GIF in their mobile app update announcement email. The product launch announcement is a  set of activities aimed at promoting a new product. This is a new product item and prospects do not know whether it’s about to go well with the rest of their wardrobe. How to announce a product launch effectively? Adding animated GIFs to your emails contributes to better customer engagement, amuses your audience, and explains clearly your product’s concept. What makes iPhones the most-awaited and desired product of the year? We are pleased to officially announce the introduction of a new fully integrated system which allows us to streamline operations and enhance internal communication across multiple departments to provide a … Only the person who is in love with the product can describe it at its best. The second one is to update your users. The employee announcement is an integral component of how you welcome a new employee to your organization. Ν. ew features introduced The more people hear about the new product launch, the higher the chances they would be eager to get it. In case you are extremely busy and have no time to work with the editor, you can ask our professionals for assistance. Looks intriguing. It’s a substantial “side effect” because it’s much cheaper to keep existing customers than acquiring new ones. Letter Regarding a Software Upgrade. BETA CAE Systems S.A. announces the release of . Which makes it easier to perceive information and makes your email more appealing. Did Oprah Magazine award this lipstick? Encouraging recipients to watch the teaser is a great way of making them curious. If you check out the image closer, you can see that yellow forms are actually the date: 08.03. TELCO SYSTEMS. The drinks are mouthwatering in the picture. Don’t neglect this fact when building your new product announcement email template. The recipient knows that life will become more comfortable from now on. The third product launch email is to inform about the release date and the way people can get the new device. 5. Design Distruptors – Video Release Announcement, 23. They thanked the members for voting and showed them the new goodies. Apart from promoting your new product you can also win back inactive recipients. Yay!! Promote your product across all possible channels. If you like, you can add the “Pre-order” button to this email. If not, maybe just use email and in-app notifications. Please, find more information on types of buttons in our “Email Call to Action Best Practices” blog post. At least, 3. Stripo’s 2020 in numbers Since this launch message is quite long, it was a good idea to insert 3 CTAs to make it easier to buy the book. For more information on how to build AMP carousels with Stripo, please refer to our respective blog post. Stripo prevents you from the necessity to build a timer elsewhere outside an editor, then paste the embed code and work on timer’s responsive design. We notify you when the software update is available on the Updates page. Thank you for your supportive feedback. Nike – New Website Announcement Email, Email Rendering Guide for (Email) Marketers, St. Patrick’s Day Email Campaigns 2020 with Subject Lines & Free Templates, product lunch email template in our template collection from the app for free, Integrating Email and Social Media to Amplify Your Marketing Efforts, Top 11 Drag and Drop Email Template Builders & Email Editors | 2019, Ecommerce Email Marketing: Strategy, Testing, Technique, and Tips, How to Write an Email Newsletter in 13 Simple Steps, Free Email Builder for the CoronaVirus Emergency, The mysterious email that builds anticipation (teaser email), The announcement email that ends the suspense, The product launch email (product release). This video release announcement email has a sophisticated and mysterious design. Copied! When it comes to fashion and trends, for like 80% of the subscribers, nothing can be more convincing than feedbacks by prominent people. What this product announcement email does right: Monochrome isn’t boring. Will there be an outage? Use all the aforementioned channels simultaneously for your campaign’s success. Never, as a single channel is not capable of doing this. If you cannot place 3 images in a row or 3 items in one photo, then you should try at least to divide the text into 3 columns for better perception. Hiten Shah—co-founder of Crazy Egg, KISSmetrics, Quick Sprout, and FYI—shares his tried-and-true advice on how to announce product updates to engage (not enrage) your users. I’d also recommend adding a Google map so the customers can find you with one click. Thanks! If you are going to announce that you have added FAQs to your website, why not mention this in the subject line? They offered the recipient free shipping to celebrate the new site. WriteExpress Software is eager to announce a new concept in word processing, something to help you compose letters, not just spell check them. Subject line: Introducing Shine Compulsion Lipstick’s Newest Shades!. To do so, in your account, click the Templates tab, then enter the “Basic templates” tab, and pick the “Empty template”. XYZPro is available now for $495.00. We’ll highlight only the most memorable and important moments for us. We can have a sneak peek into the game and get to know the hero. Combining art and fashion isn’t a new thing under the Sun. If you start the new product announcement email campaign a few months/a year prior to the release date, then you are welcome to extend your sequence to 4-6 emails. Update for 8:30 p.m. Subject line: We are bringing our vision to the road: Mission E becomes Taycan. U.S.A. SUB: Business Announcement. U.S.A. SUB: Business Announcement. One way to mitigate risk is to release the update in phases. Be supportive — provide them with fashion recommendations on how to wear this cashmere rib with other pieces of the brand’s apparel. Insert CTAs in the beginning and at the end of the email. Access the template and the collection from our app here. After the recipients voted, Massdrop created their customized keycap set. Without any doubts, Apple is the master of product launch campaigns. The new version announcement by Abstract included a personal token to make this plain text email template more human. The subject may be creative, but it must be clear and very concise. Date: From: RE: THE UNIVERSITY WiSCONSlN MEMORANDUM August 23, 2010 Deans and Directors Paul M. DeLuc rovost Darrell Bazz Chancellor for Administration with enhancements and important code corrections . 3. This type of announcement requires you to segment your email list by location. Therefore, there is a big chance they will convert. And I would like to add that “3 is better than 1 or 2”. This simple launch newsletter by Boosted did the same. 1. Repurchase and Burn of 2,798,546 NEAL on Jan, 1; Adoption of Skipping Point on CNV Marketing (Binary Tree) on Jan 5th, 2021 And be honest with the target audience during the whole promo campaign. Their launch email template is well-designed and straightforward. There are 5 main types of product launch emails: The success of introducing your new product via email depends (amongst other things) on timing. The second part of the email described how the new features work. Upload your logo and insert it as an image. Although you need a long email list to leverage this tactic, it works if it’s done right. Early birds can sneak into the sales 1 hour before the others; it can be a great incentive to people who love getting exclusive access. Using the phrase “rolling back” aligns with the product: bicycles. The tone of Super Team Deluxe is interesting and entices the recipient to read the story. They described how Prezi Next was different and what the features were. The first email is to inform recipients about the upcoming launch, this way you build anticipation. They encouraged the customer to follow them on Snapchat (where I’m sure they post funny stories), use their app, or text them. The drawing of the founders gave a personal and friendly touch to the email. For instance, many staunch fans would love to be the first to own your product. It’s a creative introduction and builds up the tension to know what that smell is. Porsche promised to bring this car to our attention at the end of 2019 or at the beginning of 2020, but they started the announcement campaign in 2018. If you aren’t sure whether you should choose this type of email, check out our plain text and HTML email comparison. You find yourself hanging tight and dying of not knowing the end of the story. The reader can actually imagine the smell of the freshly made banana bread or the light summer rain as they read this email. Don’t forget to include the social media buttons in the launch email design so the recipients can spread the word about your product. You can track the success of the email campaign if the customer uses the code to unlock the offer. It's called "Writer at My Side," and it's now available for personal computers. Starbucks updated their app with new features and wanted to encourage their customers to try it out. We already did it ;) And want to share our results with you. Your employee announcement alerts coworkers to welcome the new employee, too. You can use this information to narrow down your messages in a more sophisticated way. Once you pick it for your future product launch email campaigns, you will only have to slightly edit it:  replace our content and logo with yours. A product launch email is an email you send with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event. Even though this launch email example promotes a line of customizable shoes, Converse chose not to show samples. This announcement newsletter by Paul Smith visualized their new shop in Manchester. Don’t reveal more information yet, but rather grab the attention of the recipients who’d be eager to know what’s coming up. If they clicked the “Pre-Order” button, they are to be on your product launch email list, for example. Nintendo also came up with a hashtag that boosts their social media account and helps build a community as well. Because 5% of email users worldwide prefer this email client over others. Visuals are extremely important to demonstrate the product and make the recipient understand why they need it. We have already designed product update email templates. The users who tested the tool already can learn about the improvements before deciding to upgrade their account. And you know what? They are widely used by famous brands. Brother Moto decided to give away the CX1 during the evening. The very first sentence of this app launch email template is straight to the point. Positive emotions are triggered by associating with family and friends. If it’s a software or design update, does it really matter that the outside world knows about it? Upgrade Timeframe Start: Thursday, Nov. 1, 2012 at 5 p.m. In the email, they show the preview a sneak peek on what the app is about in this newsletter launch message. We want you to be aware of these changes and ask that you read this letter Visuals help the recipient imagine what kind of holiday cards they could create. Subject line: Nokia steel HR has arrived. Let people use their imagination. Simply download and design the announcement template of your choosing to inform people of an upcoming party, anniversary, promotion, baby shower, meeting, or garage sale. Allow the customers to share your fantastic deal. You can also use incentives to do so. The woman doing yoga reflects on balance and peace of mind. Prezi summed up their story about becoming a great success. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. “An FAQ email” or “New wireless water-resistant headphones for your iPod”. If you still haven’t found an example or a template that you can use in your campaigns or just don’t have any inspiration, you can access this following product lunch email template in our template collection from the app for free with professionally designed templates. With a monochrome slideshow to showcase each color, Converse makes this announcement email stop people in their Chucks. An announcement is used to share important information with employees and external stakeholders like prospects, customers and the media. This product launch invitation email template shows how you can introduce your product at a special event. Because who wouldn’t like to be the first to possess something luxury? Pre-Order Announcement email. Personally, I love this tradition implemented by Brighton, the jewelry store. This upcoming sales email by Vanmoof plays with the words and the visuals as well. Be always wide awake in recent email marketing news, guides, articles and how-to’s, © 2021 Stripо.email — Next Generation Email Editor. Swiss Engineering – Introducing the New Edition. Posted by Roland Pokornyik | Feb 24, 2020 | Email Design Inspiration, Email Marketing Guides & Best Practices, Email Marketing Strategy. v6.6.3. Love it. 13. “3 is easier to remember than 4 or 7”, he says. Registered owners of version 1.3 may upgrade to version 2.0 for $149.00. Make it easy to recognize your brand by using your logo and brand colors. New Employee Announcement Email Sample. Although the email has two sections only, space was used smartly. This product announcement email template was divided into 4 parts where different products were included. Using a GIF is also a great idea to make your email more creative and engaging. The first two messages are called teaser emails. Because subject lines for most product launch emails say, “We introduce”, “Meet our”. Because they have probably the best marketing team in their niche. Respected Sir, This letter is on behalf of Fab Tech Software Solutions and we are hereby proud to inform you that we are expanding are business to its 4th unit with the assistance of very assured acquaintances like you, who have backed us from the day one … — Definitely, I should try it, too. In case you are interested in watching this video, here it is. Provide a call to action for next steps in the announcement. Subject line: Tesla Updates: Model 3 is Available to Order. This is a perfect reason to attend the party. Subject line: Introducing Campaign Precheck. Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. But with the fourth email, they finally announced the sale has been started and added the CTA button. Show the product from different angles — Hill City. Just add your own images, texts, and it’s ready to be sent out. It is easy for you to find the links of the updated tools and documents anytime, anywhere. This newsletter from the founder has a very personal tone and makes the … CEO / Co-founder @ Chamaileon.io & EDMdesigner.com, Designed by Elegant Themes | Powered by WordPress. Subject line: Introducing the seamless Train Tee. It makes it easy to create unique memories on environment-friendly postcards. 11. ProdPad used a nice, attention-grabbing subject line in their product announcement email that included an emoji: “Say Hello to New ProdPad: You Asked, We Listened.”. Doe Corporation is pleased to enclose your new account statement for the period ending December 31, 2018. Make sure to provide recipients with a photo or two, or even a short video about the product. May your announcement email newsletters be effective. Sample letter : Announcement letter about a change in the company's name : Announcement letter about a new business location : Announcement letter about an increase in the fee amount Picking the channels for announcements depends on the target audience thinking you did before. They can send the product back free of charge. Including the screenshots of the website and the app encourages the recipients to check them out for themselves. 3. While designing a product launch template, you need to follow these best practices: Inserting a nice HTML color code into your launch newsletter makes a big difference. Each section included the date of the order and availability. We are launching new devices!” or “New updates to be released soon!”  won’t help”. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. 2. Make it easier to click the button without scrolling up or down. Customer emails about product updates are often an afterthought. Marketing Manager. The Doe BD Expansion Card is the latest addition to … Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. Build effective product launch announcement emails fast. Articles in this section. I find this product launch email example perfect for three reasons: the two CTA buttons that repeat themselves; Brian Crecente from Rolling Stone praised this product; Nokia highlighted the top pros of Steel HR by listing and illustrating them. Nike introduced their brand new website via email and explained the benefits of it. It goes between the second and the third ones. Why this is a great example: Slack makes sure its users will … Benchmark – It’s Time to be an Automation Pro. I assume this email was sent to women so they could identify the running woman with themselves. BETA CAE Systems S.A. announces the release of . You convinced potential customers they need your product? See our sample announcement. It’s all about a proper product launch announcement. TELCO SYSTEMS. Why them? Massdrop – You Voted for it. Casper – Meet the new Casper dog mattress, 19. I always advocate for systems to be no more than one major version behind the platform they are using. μΕΤΑ. Updating the users about improvements and fixes is a great way of showing that you keep developing your product to satisfy the customers. How annoying! There are two types of carousel — CCS and AMP image carousel. For example, with the June 1 Microsoft SQL Server 2016 release, I would advocate upgrading to SQL Server 2014 at a minimum. The Automation Pro was in Beta, but the founders decided that it was time to release the software officially. Writing Tools Group. An embedded video helps the player learn about the game and missions. They wanted to have an impact on the recipients’ reasoning, so they listed the scientific manufacturing process of the mattress made for dogs. During the upgrade timeframe, Business Online Banking and Business Mobile Banking will be unavailable. Interactivity, especially, in product announcement and promo emails increase customers’ engagement. Those purchasing XYZPro 1.3 after November 1, 1996 will receive a free upgrade. If you are hosting an entire offline event where a speaker on behalf of your team presents a just-launched product, be sure to send an invitation to your contact base. If you aren’t sure what your next product should be, use this method. Sakara introduced the “Life Source” by describing its values. With a monochrome slideshow to showcase each color, Converse makes this announcement email stop people in their Chucks. Most of their emails are the announcements of new products’ launch, software updates, but not typical products’ promotion. Benchmark also aims to educate the users about email automation, that’s why they invited them to join their talk. Great post! until the upgrade starts at 5:00 pm, Thursday, June 23, 2016. Here is a typical notification that we would use: Subject: SCHEDULED SYSTEM DOWNTIME - 12 Nov 2014 Dear Network User, Please be advised that the network will be unavailable from 01:00am to 05:30am on November 12th, 2014. This email template contains room for heading and CTA text, video block, description fields. Good information, we are soon launching our www.lovers.coffee coffee marketplace and we definitely use your advice. In the email, they show the preview a sneak peek on what the app is about in this newsletter launch message. At the end of the email, the benefits are listed. Verse – Lifting Off Soon. What information should be included in your new product announcement email? The tool also makes it easier to track customer loyalty rewards. Company Announcement – New System. Sample letter announcing the city's new chief of police : Announce a new product or service. Top-requested feature… nice trick! Highlighting the free gift wrapping or free return offers can be great incentives. They introduced the new features by using screenshots and invited them to leave a tip using the application. Action best Practices, email marketing would be among the first Scuderia Ferrari gaming headphones: don t... Is out now, let ’ s secret that makes them unique — once the exact launch... Changes that will affect the products are beautiful and reflect on quality work expectations! Shipping, free Returns, free Willy ” joke at the bottom of the updated tools and anytime! 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