That means you have to pay up for an ad, like this: I recommend running Facebook ads at the same time you’re mailing your jewelry postcards. So, to help you in brainstorming some social media marketing strategies that will help expand your brand awareness and reach, here are 21 out-of-the-box social media marketing ideas. You don’t want to spend your precious marketing dollars on promoting to EVERYONE. Get Superb Grades Consistently +1 817 953 0426 Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website. Here are a couple places to get unique business cards you can customize with your logo: And when you give out your business cards to anyone you meet —. Thanks for your comment! Generated $8,000 in revenue from a $905 postcard campaign! Using jewelry ads that work — aka: POSTCARDS! She specializes in women's services and is the author of "The Lean and Green Diet", Our digital marketing insights for brands, Why It’s Important to Repost on Instagram, How to Use Social Data Analytics to Inform Your Marketing Strategy. The only way to find your brand advocates is to be active on the platforms that they are using. When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their experience. It’s actually a vital component to your postcard campaign’s success! So if your address OR hours change (like for holidays) make sure to update it in Google My Business! Reward these loyal customers with discounts, gifts with purchase, exclusive offerings, and private sales to keep them posting. From jewelry store marketing to marketing jewelry online, there’s NO end to the list of fancy marketing strategies available today…. Register for a FREE Google My Business account. Google Analytics — a free tool from Google — that tracks the following: FREE report: Easily set up Google Analytics on your website for website tracking. Well, here are some tips to sell your goods on Etsy: Because Etsy’s platform is easy to use, setting up your online store won’t take serious website skills, and your jewelry can get seen by upwards of 54 million people. So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time. simply a undoubtly perfect. For even more jewelry store marketing ideas, check out these postcards that work! What type of jewelry do your customers want? By remaining active on social media and celebrating your customers, even small retailers can compete against the bigger online players. You also want to take the time to RESPOND to negative reviews. When prospects see positive reviews, they’re 90% more likely to trust and buy from you, according to research. Direct mail postcards can deliver business growth for your small business when all other marketing tools fail. The most clicks isn’t necessarily the best result. Obviously the jewelry business is at it's core a social business. You PAY for each click (hence the name PAY-PER-CLICK). As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal. This information gets pulled from data YOU enter in your free Google My Business account. Thank you for your comment, Soraya! Those prices are DEFINITELY worth it for constant branding! You can also add this to the bottom of your email newsletter (#22)! It’s how you’ll update your Google listing for marketing your jewelry online, meaning…. You don’t have to PAY to generate them as new fresh leads. If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. If you post images on your Facebook business page (#7), upwards of 64% of potential prospects may contact your business directly with Facebook Messenger. Even if you have zero graphic design skills. When a prospect calls in, you can ask what jewelry store marketing they saw. First, look at your customer base — the people who have already bought from you. And your new caller sheet will also help you do one of the most important things you can do in your marketing plan (stay tuned for #26). I’m so glad you found it helpful! Everyone may WANT your jewelry, but not everyone is ready and willing to buy it. But… maybe only 25 people made it to your contact page to actually contact you and become real leads for your business. Market with your customer stories instead of relying on your store’s family legacy. So if your prospects enter “[Your City] Jewelers” (aka Cleveland Jewelers) into Google, your website will rank higher in Google to the degree that your website pages have the keywords “Cleveland Jewelers” in them (as well as other factors that are more complicated that we won’t get into detail on here). Thank you for reading! Make sure you’re WEARING your jewelry because that’s the best (and cheapest) way to show off your gorgeous products every day and everywhere you go! Consider devoting an entire space on your website to share these stories of engagements, anniversaries, graduations, and other occasions. And the more obvious — but EXTREMELY useful — way to stay in touch with your customers is this: Do you know what happens when a prospect calls into your jewelry store? The ultimate measurement of your jewelry store direct mail marketing — meaning your postcards — is how much SALES it generates your store. But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes. Thank you so much, Jafar! Whether you specialize in engagement rings, selling or buying gold, or watch repair services, your website MUST be equipped with a lead capture form to get more leads from your website. Furthermore, consumers are purchasing year-round and often for themselves instead of others. Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Pixlee™ © 2012 - This is perfect if you’re small and selling to consumers (B2C) because a Facebook page can work as effective as a … And generated several THOUSANDS in revenue. Run social media campaigns year-round instead of only making big promotional pushes around the holidays. I hope you’re ready to use a couple of these! After all, if you don’t give your prospects a REASON (like a good deal) to come into YOUR store, why would they? The last thing you need is a disgruntled former customer bad-mouthing your business. While it may seem overwhelming, its importance cannot be overstated. I’m glad you found it helpful! The jewelers you see above have websites that are built to be found by Google, and that’s SEO in action! Highlight customer stories to strengthen your brand story. If someone uses Google Maps to search for a local jewelry business, your correct and updated information on the internet (including Google My Business) will enable your ranking in Google Maps to be higher than those other jewelers who don’t take the time. Google ads (across thousands & thousands of internet websites), Calls to your business (that we track for you), Clicks to your website (we track these too! They’ve asked you how much your pricing is for an engagement ring with 3 diamonds (that they saw on your website), and you quickly provide them an answer. When customers post and share authentic photos of your products with their social followings; they are essentially recommending your products to their peers. When you’re done helping a customer purchase a beautiful ring, necklace, or bracelet, tell them you’d appreciate a review online if they’ve enjoyed your store and their experience. Thanks for reading. Sitemap, Content Director @ David Perry & Associates. I actually benefit from the blog, thanks for sharing. Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. So here are some special offers you can use: Your special offer can be the difference between a postcard campaign that gives you just a few leads versus one that generates a whopping 381% return on investment and changes your bottom line! Your Google listing can (and should) show pictures of your best inventory plus all information googlers want to see right off the bat. Factually, it’s a MAJOR part of your overall jewelry marketing strategy. Social media platforms see high engagement levels with photos, especially something as flashy and sexy as jewelry, so use photos of your jewelry to create a buzz about you. It’s called Everywhere Small Business. Or you risk LOSING all of those prospects to your competitors. So the idea is both CONSISTENCY of marketing and done well in advance (NOT last minute). You can MATCH your Facebook ad’s special offer and design with that of your direct mail campaign. But you can’t deny that an extra several thousands of dollars added to your bottom line is NOT worth ignoring! Your cost per click is determined by many factors — your bid being just one — such as: Download our FREE report: How to Do Pay Per Click Yourself (And Not Waste Your Money). When it comes to jewelry businesses, the social media websites that you should choose to focus on are those that emphasize imagery and visuals are going to give you the most traffic and success. With Google pay-per-click (PPC) advertising, your jewelry ads appear above the organic listings AND Google maps results when people search for your services. You can offer a referral discount to businesses you partner with as well, such as, 15% off anything in your store if they refer you $500 worth of business. And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes. When you’re done updating your online listings, you need to make sure your website doesn’t shoo away prospects, and here’s why…, Your website isn’t just a fancy place for your prospects to visit you online…. However — the most important metric to track? You will be redirected in a moment, please click the link below if you do not get redirected. Think a blog is optional in terms of your jewelry advertisement ideas? SEO is a continual process since Google and its algorithms (formulas) change all the time. You may also plan to join a new social media platform or improve your skills on one that’s been working well for you. 2. Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. It is absolutely my pleasure to help you grow your business! Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you. It’s a huge opportunity for jewelry marketing companies and running jewelry ads that work to grow your business. Love it. The one that LOOKS professional and legit. So check out how you can use Social Media engagement to increase your sales. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. This field is new for me and your article have given me sound grooming. Which one are you going to spend thousands of dollars with for the ring for the love of your life? When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! Maybe you’re having a storewide sale, or maybe Valentine’s Day is coming up, either way including a special offer isn’t optional for your jewelry store marketing to work —. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. I’m so glad you found this article helpful! See more ideas about jewellery marketing, things to sell, craft business. Here are some characteristics to check for: Direct mail remains a time-tested jewelry marketing tool — yes, even in our digital age! Don’t assume your customers know you’re wanting to grow your business with new customers. Make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) Which means they’re MORE likely to buy from you when the time comes for a gold-laden gift. Here’s how to get in contact with a magazine: Just ONE great featurette about your business and jewelry products can bring in lots of new customers for your jewelry store! I’m so glad you found it helpful! With PPC ads, you bid on keywords, like “jeweler” or “jewelry store.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. Make it easy on whoever works by your phone by using a new caller sheet — an easy-to-use sheet that helps your customer service person, sales person, or you get ALL the necessary information from the prospect about what jewelry marketing strategies they received or saw. Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. Understand the mechanics of Facebook marketing, both paid and unpaid and how to build their jewelry business using Facebook. 5. Four Grainer shows you how to provide a user friendly environment in which you and your clients can interact, exchange ideas, build trust and develop greater brand loyalty. And just like your logo being well done, your business cards shouldn’t be the cheapest you can find…. And any signage or other promotion you do. Social media is also a good channel of digital marketing for jewelers. And an aesthetic logo doesn’t only communicate that your jewelry store is credible…, You can use that logo on your business cards —. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Glad you enjoyed the post! Thank you for such essential tips. It’s easy to be present on many social media channels, for example, Instagram or Pinterest. Make sure your business’s contact information is correct on these websites too: Plus, Google Maps results show up even BEFORE organic results…. Want 20% OFF your next gold necklace? You are so welcome! 3 reasons jewelry stores should use content marketing. Because your jewelry store marketing factually tells your customers how much you care to get their business! Depending on the magazine, some will let you write your article for free as it contributes interesting content to their readership. And with free email marketing systems like Mailchimp, it’s just a matter of drag and drop to send out gorgeous emails —. After just ONE mailing of 6,000 postcards, here’s what happened: Their postcard campaign generated thousands of dollars in revenue for their jewelry store, but if you would’ve judged their marketing campaign by response rate alone, you may have shrugged at 4.5 or 15% response rates…. Thanks for reading! FREE report: 128 PROVEN special offers to steal for your next jewelry marketing campaign. Very informative.we hope this would be helpful to our business. What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your ad so you have to pay, but they’re not qualified leads who are likely to turn into customers). I’m glad you found it useful! Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #15)! Plus, its benefits extend far beyond increasing sales. Thanks a lot. So your prospects see ONE cohesive marketing message whether they receive your jewelry store marketing postcard in the mail OR see your ad on Facebook. With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want — and need — to be on your A game. Nice blog, I found useful information on topics. A vital promotional item you should ALWAYS have on hand. You can also feature your special offer ON your lead capture form to entice prospects to give you their contact information —. Especially when you have an enticing special offer that can’t be passed up. And other local ones specific to your city! Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. It was very helpful . Here’s a great example of a thorough listing on Yelp.com: Don’t just sign up for accounts with these listing sites and think your job is done. Social media has continued to become popular in the field of business based on different applications and benefits to the business. Here are some tips on what to post on social media: Make sure your phone number, store address, and website are all listed on your Facebook business page so it’s easy for prospects to contact you! All rights reserved by Pixlee Inc. Legal & Terms of Service. Very Useful Information. This point can’t be overstated; that’s why it’s second on this list. All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. Make Your Social Media Profile Attractive Glad you found it helpful! To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours. What’s great about PPC is that you only pay when someone clicks on your ad! Search engines work by finding websites which match the keywords your prospects search with. Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help. A Las Vegas jewelry store mailed out postcards as one of their main jewelry marketing strategies. Do you mostly sell engagement rings? If you're using Social Media to build your business, then you need to learn how to get traffic from it. Thanks for your comment. The most effective way to do this is to run social media contests on social media. FREE report: Easily automate your email marketing to close up to 80% MORE sales. 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