One of the best ways to drive engagement is by using influencers. Rival IQ is a social media competitive analysis tool. Enable notifications to receive in-depth reports daily or weekly. Paid options: $100, $255, $480 per month, and custom pricing. Paid options: $29, $99, $199, and $299 per month. You can see which type of post brought in the most engagement, so you can create similar posts. Then make sure you’re logged in to Pinterest and go to analytics.pinterest.com. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic. Track engagement on competitors’ profiles. In conclusion, we hope we have covered all the social media analytics tools that you need to consider and choose the tool that works for you. And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media! With Social Media Analytics, you ll learn how to get supremely valuable information from this revolutionary new marketing tool. And as a bonus, it’s extremely user-friendly.”. Brands like Adidas, Nordstrom and Edelman use Sprout Social for social media reporting and management. Now, it’s important to choose a tool that fits your unique needs. It helps you execute virtually all your social media tasks in one place. Con: Unfortunately, the platform does not have the ability to cross-post between networks. Rival IQ13. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. ExactMetrics is the best WordPress Analytics plugin. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other. It is commonly used by marketers to track online conversations about products and companies. Top 7 Social Media Analytics Tools. Social media analytics uses specifically designed software platforms that work similarly to web search tools. Social Status is a user-friendly analytics tool that can effortlessly combine data from sites like Facebook, Instagram, Twitter, and YouTube into one report. https://keyhole.co/blog/best-sentiment-analysis-tools/, Oktopost has recently partnered up with Keyhole, 5 Social Media Strategies That Succeeded in 2020 [Key Takeaways], The Top 16 Facebook Analytics Tools for Marketers. Also, it is extremely affordable. Pros: The platform offers deeper insights and analytics compared to what Instagram shows on their platform. Learn when your followers are online and engage them live. Social Media Campaigns. Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. You can listen to multiple channels from a single dashboard and respond in real-time. Compare fans vs. other people reached for every post. Data about keywords or topics is retrieved through search queries or web ‘crawlers’ that span channels. Pro: Brand24 has an attractive user interface that is very user friendly and doesn’t require a lot of technical knowledge to use it. Pro: You can respond to the reviews straight from your dashboard without having to visit every review-source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion. Analytics also help you create social media performance reports to share with your team, stakeholders, and boss. For example, SHIELD examines the performance of individual employee profiles and their posts. Learn the strategies and tactics to take your social media marketing to new Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online. Price: $99 – $249 USD per month; agency plans vary. Do you want to know how far your tweets travel? Con: You cannot compare two Twitter campaigns against each other. Measure the potential reach for any hashtag on Twitter or Instagram. Manage social media teams in more than one country all from one platform. NetBase provides social analytics for brands. Iconosquare20. , you can measure the impressions and reach of your Facebook and Instagram posts and stories. Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution. This makes social listening pretty easy for you. Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. Paid options: $9.99, $799.99 per month, and custom pricing. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. Login. Paid options: $199, $349, and $499 per month. Identify the best hashtags on Instagram with the Hashtag Finder. Get a ‘SparkScore’ of your influence, based on the performance of your tweets. Measure your customer care team’s response and resolution time on Facebook and Twitter. Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached. AgoraPulse3. But most importantly, it gives agencies exposure to brands who already use Sprout Social. BrandMentions6. Con: The software does not separate paid and organic posts analytics. There are a variety of popular free social media analytics tools. Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you. TweetReach23. It doesn’t collect sentiment from past activity, and there is no historical data available. Pricing Information . It also allows you to conduct social listening to understand your competitor’s audience. Is Pinterest a part of your brand’s social media strategy? Paid options: $99, $149, and $249 per month. Monitoring your brand online has never been easier. Analytics for Facebook Page, YouTube, and blogs, Hashtag tracking and influencer campaign monitoring. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown. Analyze historical and real-time conversations on Twitter. Audit your followers and know what percent of them are fake. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search.