Send this group exclusive deals and promotions, and let them know that you appreciate their ongoing support. Klaviyo is a growth marketing platform created for online businesses — featuring powerful marketing automation and a revenue-driving email platform. readLast updated at: December 22, 2020 16:23, Segmentation allows you to better understand your audience and send targeted messages in Klaviyo. The method by which you monetize your blog makes a large difference. For holiday campaigns in 2016, we saw conversion rates for VIP emails push 12%. You can either build this from scratch or clone an existing email VIP segment and add new conditions around SMS. The first segment that you can use with social media, and in particular, a Facebook Business Account, is a cross-channel segment. Moreover, communicate any major updates via text (and potentially email as well) to ensure that these subscribers get that message. Otherwise, you may capture inactive customers or customers who have simply been purchasing from you for a while (who aren't necessarily VIPs). Introduction Introduction 1 min. For example, If you are running an SMS campaign for an event at your brick-and-mortar location, you may only want to send a text to those who are within driving distance to that location. Klaviyo was also built specifically for eCommerce stores, while MailChimp was designed for – you guessed it – email marketing. At Klaviyo, we’re all about understanding your audience better through data. Klaviyo puts the results that matter front and center so you can measure what really matters - sales. If you employ both SMS and email in Klaviyo, you may have subscribers who prefer one communication channel over the other. So if customers typically order $100, then you’ll make this $300. In the example below, this segment will include those who want to hear about product launches via SMS. Navigate to the Lists & Segments tab in your account and click Create List / Segment in the upper right corner. Next, click the Segment option on the creation page. Create a VIP Segment in Klaviyo Change the format of the customers' data For your customers' data to be migrated successfully, the file needs to have an appropriate format. To create an unengaged segment in Klaviyo, first, head to the Lists & Segments tab of your account and select Create List / Segment > Segment. VIP customers will receive exclusive deals or early access to products. Tiers and points. Create a segment using their direct behavior as conditions. Klaviyo will also create a Repeat Buyer and Potential Purchasers segment. To meet somewhere in the middle and avoid extending VIP offers to inactive customers who were once very engaged, you should define your VIP segment as those who have spent X amount of money in the past year. For more information on leveling up your segmentation strategy across communication channels, head to our Guide to Advanced Segmentation. This creates more specific segments that you can target with relevant content. Redefining Highly Engaged Segments Engaged Recently or Frequently 3 min. This can occur if you are just opening a new store and starting out with Klaviyo. Curriculum 22 min. Set up was easy and extremely fast. Even with your most loyal customers, there can be different levels of fandom. See Our Top Notch Services. In your segment definition, include anyone who has recently (e.g., in the last 30 days) interacted with your SMS content or subscribed to SMS. You are an advanced Klaviyo user and familiar with paid marketing and social media techniques, and you want to take your strategy to the next level by using data from Klaviyo to target specific audiences on Facebook and Instagram. Moreover, you can use this segment to monitor SMS growth over time. Curriculum 34 min. 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