However, each additional field you add to your contact form makes it more time consuming for your users to fill them. After all, who wants emails when you could be getting sales instead? Ecommerce Contact Form Best Practices. Our first example today was a multi-step concept by designer Mary Lou and we’re back with another piece of work by the talented woman. Now, to provide this service, BrokerNotes needs to work directly with brokers, service providers and the media – all of whom might want to get in touch. , which offers a free chatbot builder for businesses using the company’s free CRM. We’re talking about a 12.5% increase in leads, 8,300 total conversions via Drift, 674 meetings booked through the bot and 1,300 email captures. Make Sure Your Contact Form is Working Often WordPress hosting providers have poorly configured mail functions which stops your contact form plugin from sending email notifications. Which allows you to sort the leads and customer support cases from the spam and wastes of time. And, if you’d like to create this kind of contact form on your website, you might be interested to know this was all achieved using the Contact Form 7 plugin for WordPress. You can customize those styles by adding custom CSS or using a plugin like CSS Hero. by simply optimising the field labels on the original. Upon form submission, most contact form plugins allow you either show users a confirmation message or to redirect them to a different page. Contact forms can be leveraged to ask for consumer feedback, encourage them to sign up for a newsletter, provide customers with a free gift, or serve as a convenient way to get in touch when … In this case, one form isn’t going to cut it and Moosend has to create a single contact page that directs users to where they need to go. Digital Marketing for Dentists: Contact Form Best Practices If you’re not taking advantage of this often overlooked digital dental marketing tactic, you’re missing out on more than you know. Splitting your forms into two or three steps will almost always increase form completion. Why … Past Sessions. Be sure to visit the Zen Habits Contact Page, since it’s filled with links, information, resources and images to help the creator stand out. For now, let’s see how to increase contact form usability. Email Address * Subject * Message * Thank you! is one of the best email marketing solutions for eCommerce brands and it takes a no-nonsense approach to contact page design by simply not having one. These aren’t options for the sake of it, either; these are necessary options aimed at meeting the needs of both potential and existing customers. But I do like Zendesk’s approach from a pure UX design perspective. Have … Your contact form page should be inviting and welcoming to the users. Finding out that your contact form submissions are not reaching their destination can be frustrating. to sign up for a free trial and all you have to do is fill out a tidy multi-step form to gain free access to Zendesk’s product for 14 days. You might not be comfortable with such a casual tone for your own brand (birds and bees anyone?) They’re greeted with an interactive help bot. Don’t be afraid to encourage specific actions on your contact pages and prioritise leads that bite. There are no restrictions, long list of fields or strict validation to get in the way. The online publishing company provides a grand total of eight different types of inquiry, allowing it to send users to the relevant contact form or page of the site. Find complete contact details and address on this page. There are some serious B2B brands in this list who you know are testing their forms and there aren’t many designs you would consider short. We’re not talking about the most exciting design here, but it really gets the job done in a simple, effective way. At the very least, you want to make sure users have typed in a valid email format (unlike above) and the same goes for phone numbers, if you’re asking for this information. Brandwatch is by no means the only company using Drift to enhance its contact page, either. Moosend decides to favour sales over support – and that’s fine. I’m then asked if this information answered my question and, if I’m still stuck, I can click Contact Support and my question automatically appears in the description box. Back to Top. but the aim with its contact form is a little different. If that doesn’t do the job, ActiveCampaign also has its own live chat system and you can use this feature on your own website by signing up to ActiveCampaign. You can. If a user clicks I need help! However, we always recommend having a contact page as users tend to expect them and they’re also important for local SEO. Let the user decide the best way to reach you based on their need. These are the kind of benchmarks you should be aiming for. Authenticate your domain. BrokerNotes is an online platform that helps investors choose the best brokerage firm for them, based on what they’re investing in and their level of experience. As soon as interested parties click on the Talk to Us button, they’re taken to an enquiries contact page. You can do it as a drop-down field, with company departments as choices, or a prediction of what the reason might be. If you answered ‘Yes’ you are in the right place! 10 Contact Us Page Best Practices. So the short-form concept clearly doesn’t always increase conversion rates and you’ll see this in a lot of the examples we look at in this article. Your contact us page shouldn't be similar to a game of 20 questions. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. Hitting the Meeting for a coffee option brings up a nice and short general enquiry form while the Your great project selection returns a more in-depth form. This helps you capture partial entries from your forms. In fact, we use Intercom on the Leadformly website to provide instant customer support for users and a direct contact channel for people who prefer an immediate response to filling out forms. Review the performance against your goals, and try finding out the problem points which is hindering the process. The purpose of any contact form is to generate leads from the website. Directly after its nice and easy contact form, the company hits you with a big, bold CTA section asking which kind of project people want to work on. Whether you are running a personal blog or a business website, a contact form page helps users reach out to you at any time while visiting your website. , they’ve gone for footer forms instead of a dedicated contact page. 12 Best Practices for Contact Form Page Design (with Examples) May 27, 2019. To draw attention to its conversion goals, Tune simply uses hyperlinks to highlight text in blue and communicate to users that they can click to complete the action described. Despite all the advances in web design, UX design and conversion optimisation, the average conversion rate still sits around the 2%-region in 2020. That said, you’ll want to be a paying customer with its sales software to make the most of the contacts and data your bot generates. A contact form page is a must-have for all websites. If you’re thinking this doesn’t look like a high-converting contact form, then you might be right – but Brand watch has another trick up its sleeve. is another email marketing platform that’s designed more for the smaller businesses and entrepreneurs of this world. This kind of navigation is a dying breed but it means users are only ever one click away from the contact page. However, if you are using a free contact form plugin, then you will not even notice that your form is not working. Since more and more people are researching and shopping online, your website must provide a way for potential and current customers to contact you. Users who need technical assistance can click. The company uses a platform called Drift to place chat widgets on its website, including its contact page where the bot delivers a special message. Users can click. Contact Form Conversion Best Practices. Every form has a goal, you want to get something from it. For the record, ActiveCampaign is the best all-round CRM, email marketing and marketing automation software platform that we’ve used in almost a decade here at Venture Harbour and it still powers the majority of our marketing strategies to this day. And to throw this theory further out of the window. You may have noticed that a lot of contact pages on different websites follow a simple and very predictable layout. Confirmation email to requestor: Reply to address: I would think it would be best to either use your main contact email or a noreply email. Requesting for E-mails Politely. Both of these multi-step forms were built and optimised using an advanced form builder tool called. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s). and this median hasn’t changed a great deal over the past five years. Most business owners will tell you that one of their goals is to obtain more customers in order to make more money. Replies to my comments Backing Tracks. Your contact form is a lead generation tool designed to capture interest from potential customers and provide a channel of communication and support for your existing customers. Those who want to book a demo will click the link and be directed to the relevant field, for example. Reply-to address 3. If you are not getting enough leads from the contact page on your website, then continue reading because we will show you how to make your contact page optimized for conversions. You don’t put a contact form on your website to get an inbox filled with. Now that you have created a contact form, let’s take a look at the best practices of contact form page designs that can help you boost your conversions. We’ve tested this across all kinds of lead generation forms, from webinar registration forms to B2B enquiry forms, and consistently we’ve found multi-step forms out-perform generic single-step forms.There are three reasons why multi-step forms work so well: 1. to know more about their products by filling the contact form. This is the approach you should be taking with your contact forms. Unbounce is another software provider that has to provide contact and customer support for a range of different users types, from potential customers and existing ones to journalists and marketing partners. Users can scroll down and fill out a more traditional contact form to pitch any questions they might have. By Steven Johnson / November 16, 2019 January 11, 2020 / UI/UX Design, Design Guides, WordPress Guides. Moosend’s contact page has a hero section of its own and it prepares users for the fact that there are plenty of options. Success is found in the details, and something as simple as choosing red over green could increase a particular form’s rate. Takayuki Miyoshi. You will need a contact form plugin to create a form and then add it to your contact page. In terms of removing friction for the end user, this is great. Most people just add a contact form, and then forget about it. The website uses a multi-step form to ask users relevant questions and refines the list of recommendations to suit their answers. After a while you will realize that many of your users ask similar questions. [Infographic], 30 Legit Ways to Make Money Online Blogging with WordPress, Self Hosted WordPress.org vs. Free WordPress.com [Infograph], Free Recording: WordPress Workshop for Beginners, 24 Must Have WordPress Plugins for Business Websites, 5 Best Contact Form Plugins for WordPress Compared, Which is the Best WordPress Popup Plugin? MailerLite is another email marketing platform that’s designed more for the smaller businesses and entrepreneurs of this world. Only Ask Necessary Questions. Regardless, it packs some impressive features and this includes its own dedicated form builder tool. Know which campaigns will work without wasting budget with our latest venture, TrueNorth. A previous study looking into the performance of different types of web form revealed that contact forms are by far the worst offender with. As the chart above shows, the top 25% brands in search achieve more than double the median average conversion rates (on average) and the top 10% almost five times more conversions (again on average). We recommend using WPForms. We’re not here to talk about average conversion rate, though. Many website owners often don’t pay much attention to their contact page. Do you want to improve your contact form page design? As you’ll see throughout this article, the best contact forms guide users into asking the right kind of questions and sending the right messages – the rest simply get filtered out. As soon as interested parties click on the. Zen Habits. You will need some HTML, CSS and PHP skills – or a developer with the same skills – to work with the source code, but this can be a good option if you want something a little bit different from typical WordPress plugin contact forms. If you are using MailChimp, then you can follow these instructions. You can help them save some time and answer those questions directly on your contact page by adding a FAQs section. You’ll find a whole bunch of case studies on the Drift website and one of my other favourite examples is Rejoiner. Notify me of followup comments via e-mail. Pixpa goes for the unintimidating three-field contact form and, aside from using the default Submit button, I haven’t got any criticisms. You will need some HTML, CSS and PHP skills – or a developer with the same skills – to work with the source code, but this can be a good option if you want something a little bit different from typical WordPress plugin contact forms. Tune is another company that includes key conversion goals on its contact page, alongside a simple form and a chat widget. However, adding alternate ways to contact can help users decide what works best for them. How Much Does It Really Cost to Build a WordPress Website? It’s not super-taxing, but it definitely requires additional thinking, and a user is more likely to hit a snag along the way. Here … You can add an email address, WhatsApp, or phone number as alternate ways to contact. button, they’re taken to an enquiries contact page. As you’ll see throughout this article, the best contact forms guide users into asking the right kind of questions and sending the right messages – the rest simply get filtered out. , one of the most popular contact form plugins on WordPress and Moosend does the tool a lot of justice. If you have different pages for different departments, then point users in the right direction. This summarizes the reason for the message and helps you redirect the message to the right department. Let's have a personal and meaningful conversation. A good contact form page design encourage more users to contact you thus boosting your conversions. There’s one other conversion trick Sleekbot uses on its contact page – a chat widget that calls out to users and asks them if they have any questions. If you want to effectively use your contact forms for maximum conversions, then you need to focus on the right techniques. 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