Brand your email to the point that your contacts don’t need to look at who’s sending the email, and still identify it’s from you. Although there are a few other ways to launch your product, product email campaigns are perhaps the most effective. Subject line: We are bringing our vision to the road: Mission E... 2. This last email in your drip sequence is a call-to-action announcing the item is now available for purchase. You can also send it to prospects for a chance to get their attention back to your product or service. For the best results, you should send a series of three emails: “There’s a difference between a mystery and a question. As stated, a product launch email needs to create a hype around the release of a product and so needs to raise questions within the minds of the subscribers. What is a product launch email sequence? Such an email is sent to: The best time to send your teaser emails is two weeks before the actual product launch date. For the best results, you should send a series of three emails: The teaser email. Words are powerful but don’t underestimate the power of an image. An announcement email is a marketing message sent to tell people about something new, updated, or changed in your business. And to engage prospects, Nike offered a coupon code for free shipping. I’ve also included the subject lines and why they work for each of the examples below. Sending your product launch announcement email at the right time could increase your email open rates and your new product’s performance. You’re already sold on your product. Here are 20 examples of launch announcement emails that show you how to do just that. G2Crowd: G2 Crowd update: We’ve officially launched! Leads who pre-order your upcoming product are considered at the bottom of the sales funnel as they’re interested and ready to buy. A seasonal sale announcement email aims to capitalize on certain holidays or events that appeal to the consumer. See more ideas about product launch, best email, email design. It’s crucial to create email subject lines that are relevant to your contacts. Here is why. They just take a bit of strategic planning. Feel free to use these email templates for when your product … Moment: Moment 3.0 is here….crispier photos, smoother videos. To wow your audience, answer these questions in your second pre-release email: What this product launch email does right: When to send this email: Send the second email in your series one – two weeks out from your official launch. Make your pre-order campaign time-limited to increase the sense of urgency from your prospective customers. Non-compliance leads to high CASL fines. This email is their reminder. Your product launch announcement email is a critical element to your product’s success. With a one-column email layout, Harry’s presents their new product and highlights its benefits for the skin. The question is, what will be revealed? 1. The last email of your product launch email sequence is the official product launch notification. What’s That Smell? To inspire you, we’ve collected 35 product launch email subject lines that are yours to take and use for your launch email campaign. New Business Congratulations Letter and Email Examples ... Be a supporter in getting out the word about their launch or grand opening. They share a sneak-peek of their new app interface while highlighting the features. CASL stands for Canada’s Anti-Spam Legislation that went into effect on July 1, 2014. It’s the brief statement that you’ll use to pique their interest. Now is the time to sit and think through how your new product email should look like. It includes a simple image as a header to set a positive mood for the email with the smiling face. This email from Peloton is sent to contacts announcing the new offer “3 Day home trial”. Your product release email should keep the momentum going and excite contacts about it. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Sequences & Examples of Product Launch Emails Get inspired and feel confident coming into your product presale or launch by checking out what the best in the industry are doing. A good example of a product launch email, it’s simple and to the point, providing actionable links and eye-catching screenshots of his product in motion. You can create a product launch email sequence to build anticipation with a teaser, the announcement, and then the release. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. 8. But if your email has too many calls to action, subscribers may get overwhelmed. Benchmark – It’s Time to be an Automation Pro. Other than the objective of informing your customers, such emails build customers’ trust as they see your business continually improving. People have lousy memories. Here are some general tips for applying when you’re scheduling your product launch email sequence. Here is a beautiful seasonal sale announcement email sent on the occasion of the summer season. Questions demand answers, but a mystery demands something more valuable — explanation.” – Robert Cialdini. Keep your image file size as low as possible. This website announcement email highlights that the brand new website is accessible from different devices. Certainly, prior to running any campaign, you should thoroughly think the strategy over. A personalized email subject line can increase the open rate of your product launch email by 50%. Don’t treat your announcement email as any newsletter. The first product launch announcement email sample comes from Allset. Envoke. And the same CTA is included after the text. When to send this email: Send this announcement email when your product is live and available for purchase. This process helps you understand which subject line works best for your product announcement email campaign. For a long email template, it’s smart to include 3 CTAs, one in each section, to make it easily accessible for email recipients. Simply put, a product launch is when a company brings a new product to market. The promotional email for the release of AirPods Pro does a great job of highlighting each new feature. Obscurity is forever. subject line, preheader, and the body content, needs to raise the interest of the subscribers. Playbuzz: The Story you have been waiting for, 17. Email marketing software such as Envoke helps you create and customize email templates to match your brand. You can use them as models to … A product launch email sequence is a series of time-based emails automatically sent to people on your email list. The design sends positive energy with a cheerful copy. So it’s easy to assume a customer feels the same way. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Announcing: The 7th Annual Black Friday Bootcamp, 1. Yet, your customers and prospects wouldn’t hear about it unless you tell them. You’ve worked hard. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. 3. Note: If you’re sending a new feature announcement email to prospects in Canada, verify your contacts’ CASL consent status first or simply use a CASL compliant email software to prevent non-compliance issues. So with apologies to David Bowie’s “Starman,” remember this tune: Set up your own product launch email series with our automation recipe you can get here. 7. The informational email. This can be as simple as customizing your subject line to include the recipient’s name. 1. Starbucks sends the following party announcement email sample to celebrate with their customers. The GIF animation gives the email a spirit and grabs the attention of the recipients. 3. The first email in your launch sequence should trigger that curiosity. People sign up for your emails because they want to know what’s coming next. Need some inspiration for your campaign? The product launch email templates on our website can be adapted to nearly any kind of product your business offers. When writing such a letter, it is important to use an optimistic tone and a formal language. This email from Nextdoor is a classic product update email template. What Is a Product Launch Event? A well-crafted beta announcement email will attract the right kinds of beta applicants that are motivated to have an exclusive look at what you’re working on. Get the launch emails. If you’re sending your product launch campaign to prospects in Canada, you have to make sure you only send it to contacts with valid consent status. The first product launch announcement email sample comes from Allset. But first of all, do enough people know about your product launch? 80% of new products fail because (as a Harvard Business Review article explains): “Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game.”. Product launch announcement emails are important to spread the word about what’s new, score early sales, get first product adopters and generate more revenue. Colour contrasts between content help the eye flow through all elements. If you're preparing for an upcoming product launch, there's nothing more valuable than building a pre-launch mailing list. Clear and contrasting CTAs. With the right promotional emails, you can give your new product a boost from day one. Follow the steps included in this guide and let your prospects know what’s coming soon. Pre-order yours. GoPro: HERO7 is here. Keep your product launch announcement email action-driven and be direct about what action you want your contacts to make. Product Launch Emails. Your email content and design will be for nothing if you don’t get your contact to open your email. That’s a terrifying thought. Through this email, your contacts can place orders, sign up for your product, or register for your event. Due to COVID-19, we all had to adjust and change our lifestyle to keep ourselves and the others safe. Even your most engaged customers can become distracted and forget when your item is available. Keep them among the first people to receive your actual product launch announcement email, so they place their orders. It’s exciting for the company to release a new product. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg. Launching a new health safety program, Lyft sent new policies announcement email to inform their users about the latest safety requirements. Maybe your new feature is now the deal maker, so it’s worth spreading the word about it to your prospects. 9. New feature announcement emails are exciting news for your existing customers. The pre-order announcement email is the newsletter you send to your prospects to motivate them to pre-order your upcoming product. Neil Patel: The Ultimate SEO Tool: Ubersuggest 3.0, 2. But don't worry, product launch events don't have to be scary. 14. When you're getting ready to launch a product, a feature, or a service update, product launch emails are a great way to engage your audience. Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. The black CTA “ Check it out ” stands out from the email background, and that’s something to learn from this new app announcement email example. The best time to announce your product is 7-5 days before the launch campaign. This announcement email is not colorful or a lot of design work, although the structure was right on target. But more importantly, product launches evoke curiosity, engage your email list, and keep your brand top-of-mind. Apple has product launches down to a science. Start the conversation about what’s coming soon. 12. This is Major Tom to Ground Control: yes. Great copy comes from great marketing research, What an announcement email is and what you should include in one, 20 examples of great launch emails (with takeaways) to inspire your own campaigns, How to time an automated product launch email sequence to create the right kind of hype, Problem — You have money stuck in your Venmo balance, Agitation — You could buy all these things with it, Solution — You can now, with the new Venmo card. So while there's no formula for the perfect product launch email, here are 14 great examples to get you inspired. Almost there! Notes: Want more product launch email examples? 5. 1. Note the hashtags and handles used and repost them. niket. As a result, the email calls her back to the website with some lighthearted copy that nudges her in the right direction, and also reminds her of the value of using Zipcar -- being economical and helping the planet. Whether you’re preparing to release a new book, feature, or product line, product launches are exciting. Beta announcement emails are important to help your software recruit early beta testers. Consumer research shows that getting excited about something is as important as actually getting it. Choose one primary CTA that would take your contact to the next step with your new product. What’s a new product if your prospects don’t hear about it from you first? Product Launch Email Subject Line: Introducing “Refine”: The robot that improves your subject lines. Personalized emails make your contacts feel as if you’re reaching them in person and that would make them feel special. It uses the template of the 7-day course launch email sequence used in this article. And right after a title, text, and of course, a CTA with the primary action: “Update your profile.”. So, if your goal is to announce the launch of a new product, this is definitely an email you can take a page from. This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. It will help you strategically plan your new product launch so you know exactly what needs to be done and when. Check it out. Framer Web sent the following software release email example as an invitation to try it out. BPN. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan. Think pre-order invitations, semi-annual sale announcements, and event invites. One way to optimize your announcement email subject line is to run an AB test. Envato: Introducing Placeit by Envato . Add some mystery to your emails — Porsche Taycan Sending early access announcement emails is a great strategy to earn your first product adopters. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. Your teaser email should aim to grab the attention and get contacts excited to learn more about your new product. For instance, the email ab… Get inspired for your product launch email campaign by these 25 email design examples. Product Launch Email Subject Lines Examples from Real Companies 1. And it’s best to build the same hype for the new product outside your company. It’s easy with ActiveCampaign to automate successful product announcement emails to make the most of that time to put you firmly in the spotlight. 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