When used effectively, social media can be a real positive for your retail business. Interested in sharing your ideas and insights with the world? What if I told you that you can get 10,000 fans in one week with only $1,000.00? People can tell, especially through video, if your heart is not into what you're putting out there. If you have a post that you feel is good and people will like, then spend $2-3 dollars a day for a week getting it in front of people. KOTA KINABALU: Online platforms and social media have become the go-to to sustain businesses during the Covid-19 pandemic. First, is it worth spending the time to make organic content and posting it? An engagement ring brand might want to give away a diamond band, or a jewelry store might want to give away a gift certificate. How do you market your business on social media during Covid-19? Posting on your favorite social media platform is a great way to share your brand with potential customers. Your best bet is to target a competing local business or brand. Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry. Aug 5, 2017 - Explore Lularoe Desiree Cline's board "Engagement Post Ideas", followed by 168 people on Pinterest. 5 Questions With Ali Kriegsman, Co-Founder & COO, Bulletin, Business Jun 26, 2018 - Explore Kipato Unbranded's board "SOCIAL MEDIA POSTS" on Pinterest. Once you have done this, target local publications or niche publications. Create & share Social Media Images fast from anywhere. Make sure you are coming from a good place when posting. I’ve noticed that “real-life” photos get a lot more engagement and are more inspirational. Make sure to title your videos and add descriptions that will make your video easy to find. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making a seemingly good proposal bad. GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. 12 Repossi. Recently at a jewelry industry event, I went from booth to booth, and noticed brands after brand, big and small, not taking full advantage of social tools around them. Social media should be social so don’t be afraid to get REAL. Design social media posts from a computer or phone. All rights reserved. Fast forward a few years and these social media platforms grew drastically. When you feel strongly about a post don’t be afraid to spend a small amount of money to promote your content. 3. You can hire an actor to do the videos and either tape the video in a camcorder, phone, or laptop and use iMovie to edit them yourself. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. Make sure you’re sharing something that people will want to consume. We all have super fans who comment and like most of our posts. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. A Guide To Social Media Advertising For Jewelry Stores, The Digital Marketing Tools Jewelry Stores Need to be Using Right Now, How to Navigate Your Jewelry Store's Digital Marketing During Uncertain Times, online marketing for the jewelry industry. You can also use Feedly with Sprout Social to either schedule posts for a later date or go into Sprout’s queue and be automatically scheduled and posted at optimal times. If you’re a local jeweler make sure they live in your area, they will tell their local friends and family. All of these social media sites track the data to tell you which posts are the most popular, most-clicked, and most successful in getting you more followers and traffic to your website. Would you do it? There are also companies that can do all of this for you. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Facebook: Let’s look at the most popular social media platform out there. That means if you buy something from them I may get paid an affiliate commission. You’ll come across experiences throughout your day that capture what your brand is about. See more ideas about media post, jewelery, jewelry inspiration. Social media generates a huge amount of data about your customers in real time. To learn more about marketing and how GemFind has helped jewelry stores bring more traffic to their stores please contact us. But businesses can also use Sponsored Stories to promote offers, get Likes on individual posts, and promote Facebook check-ins when people visit their locations. Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only $19 … Access exclusive SMW+ content by marketers whose careers you can emulate with a … However, this can be q… The answer to this is also yes, but with caution. social media marketing, The use of images in social media posts has gradually become a norm. Well, you can easily achieve this with FB ads. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 … Social media is an incredibly important connection tool. Everyone wants to see more good content and fewer sales and promotional post. Just be sure to always be there when they need you. Identify ten of your most engaged fans and followers and make them your brand ambassadors. Yes. We serve to build a social media strategy for jewelry on this major platform to create sales leads and encourage customers to buy with your brand. This is where good content (information and experiences that are directed towards an end-user or audience) comes in. Start the year off right by really defining the DNA of your brand. Last but not least, target your own demographic. Organic traffic. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Be creative and mix things up. Whether you're a business trying to reach out to your target audience or just an individual trying to keep in touch with old acquaintances, having a compelling and attractive social media page helps you entertain your followers and keep them listening. It’s hard to stay on top of all the news, but this year make it a point to discuss more current events on your page. They let customers see your jewels in the flesh and allow them to imagine the piece on themselves. Choose something small but still exciting to give away. Be sure to save them, so you’re not stuck trying to remember what you saw. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? 2. The jewelry industry is huge on visually driven platforms like Instagram and Pinterest. Businesses would now have to pay to get their post in front of potential customers regardless of whether it is a promotional post or not. As a business owner, you want to put your brand where people are spending their time. Fashion Tech: How Retailers are Accelerating the App Phenomenon. Host a giveaway! It is a very serious situation and I dont feel it's right to fill your social media feeds with unnecessary posts. View this post on Instagram. Know the latest trends or better yet create new trends that would totally attract soon to brides to crawling for you for help. Become a SMW News contributor and reach 300k readers each month. Photo after photo of your products. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. 3 Types of Social Media Accounts That Need A Change. I’m always surprised when brands fail to display their social media pages on their email signatures, business cards, and magazine ads. Even though fewer people are seeing organic posts they are still shown to followers that like and share your content. GemFind, Does it look like a store catalog? Visitor Posts. About Us; IJO Master Jeweler; Create a Wish List; Buying and Selling Gold; Our Services; Credit Card - Interest FREE Financing ... Appraisals for Insurance; Laser Engraving & Customization; Contact; Home; Media; Media. Will people find my post informative, entertaining or both? Engage them by giving them free products, exclusive discounts, and access to VIP events. Shoppers like to research a company before they buy. While every social media platform is different, most of them follow this same way of operating. This shift has caused a lot of business to completely abandon posting organic content on social media. Take a couple of minutes to shoot a video, photo, or write something about it, and share it with your followers. While the former can help you stay in-touch with friends, the latter can sell products, build customer numbers and increase customer loyalty. Make sure your videos are interesting and try to make them informative rather than pushing your product. Social Media, 800-373-4373. hbspt.cta._relativeUrls=true;hbspt.cta.load(4001288, '3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6', {}); Tags: Before we dive into our ideas we need to understand how these platforms work and the difference between paid and organic post. July 7th, 2015 When platforms like Facebook and Instagram first came out they needed content to get new users on their channels, so anytime businesses would post something on Facebook and it would show up on their follower’s page. Consumer Notice: My blog posts/website may contain affiliate links. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business. Use a library with 1000s of templates & millions of royalty-free images. Cover pages will help define your brand’s aesthetic and also showcase your latest designs and stock. 11 The key is to choose your target well. Tags: Social Marketing, Social Media, GemFind, social media marketing, Marketing strategies, Organic traffic Related Posts A Guide To Social Media Advertising For Jewelry Stores May 19, 2020 11:50:00 AM They became saturated with content and they could now charge to put it in front of people. If you don’t have graphic skills you can find a designer on odesk.com, elance.com and many other freelance sites. In addition to using social media for your jewelry brand, you most likely browse Instagram and Facebook for fun or to spy on your competitors. What type of posts have worked the best last year? Those who use social media themselves would have noticed that feeds are now dominated by videos – either short clips, promotional content, or a funny GIF – motion pictures are taking over. Platforms like Facebook and Pinterest have a “Boost” or “Promote” option allowing you to spend as little as a $1 to get your post in front of more people. The answer is yes. I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. Don’t just post for the sake of posting. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2015. Two questions often come up when comparing organic and paid content. Show off custom designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff. You look around and see people constantly looking at their phones. To answer and they could now charge to put it in front of people a don! 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